Venngo is excited to announce the expansion of its platform with an innovative new digital gift card offering, designed to enhance engagement and value for members by responding directly to shifts in the Canadian retail landscape.
Gift cards have become a powerful shopping tool, offering unmatched convenience and flexibility for both gift-givers and recipients. With instant delivery and seamless fulfillment, these discounted eGift cards provide the perfect solution for last-minute shoppers as well as those looking for a thoughtful, stress-free gift. Research shows that 71% of consumers prefer gift cards for their versatility, and notably, over half (52%) purchase them for personal use1. The Canadian gift card market is thriving, projected to grow 6.5% annually, reaching $10.7 billion in 20242.
This growth is being driven by digital transformation, shifting consumer preferences, and increasing corporate adoption. The pandemic further accelerated demand for contactless transactions and digital gifting, prompting retailers and financial institutions to invest in mobile wallet integration and online infrastructure to support this fast-growing trend.
“Venngo’s discounted eGift Cards go beyond everyday savings to create meaningful moments of choice, connection, and loyalty. I’m thrilled that it gives members the freedom to pick eGift Cards that truly resonate with them, making their experience on the platform more engaging and enjoyable.” says Rosy Saini – Head of Gift Card Partnerships.
With the launch of Venngo's new digital gift card program, brands have a unique opportunity to expand their reach and appeal within a rapidly evolving marketplace.
Steve Elsdon – VP Brand Partnerships: "Adding digital gift cards to our premium perks platform enhances the overall savings value we deliver, offering even more flexibility and choice to our members. It's a powerful addition that complements our already outstanding lineup of perks—making an already great experience even better."
The initiative not only meets the rising expectations of modern consumers but also underscores Venngo’s commitment to responding to market needs and continues to drive value for retailers, brands, and consumers alike.
For more information on this exciting new offering and how it can help drive engagement for your brand or organization, visit Venngo online or contact the Venngo team today.
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